October 28, 2025

Restaurant Chain Expansion Drives CRE Opportunities: Non‑Traditional Markets & Hospitality Saturation

Restaurant Chain Expansion Drives CRE Opportunities: Non-Traditional Markets, Ground-Floor Leases, and Hospitality Saturation Summary: Restaurant chains are increasingly targeting non-traditional markets, ground-floor mixed-use leases and integrated retail-hospitality developments — generating new commercial-real-estate opportunities where hospitality and CRE converge.

A recent example: the national fast-casual brand Mendocino Farms is entering the Chicago market via a lease in River North, signaling the broader trend of restaurant chains using ground-floor mixed-use developments for expansion.   While that is Chicago-specific, the analogous national trend is restaurant operators increasingly leveraging CRE opportunities in mixed-use and ground-floor retail space rather than traditional free-standing buildings or mall locations.

This shift matters for several reasons:

  • CRE investors and property managers now evaluate restaurant tenants not just for rent but for their impact on building activation, amenity quality and community engagement. A strong restaurant tenant can increase the value of adjacent residential or office assets.
  • Leases for restaurants in these mixed-use buildings require property managers to be more proactive: considering build-out costs, escalations, co-tenant synergies, deliveries/servicing times, shared parking/loading zones, and design standards aligning with residential or office users.

For hospitality-forward firms, it creates a new operational niche: managing assets where restaurant/hospitality is embedded into the building’s DNA, not simply as a separate lease. This can include ensuring restaurant branding aligns with overall building image, managing the guest/resident hand-off, coordinating shared amenities, etc.

From a strategic perspective: if you’re evaluating a new acquisition or development for your portfolio, look for deals where a restaurant or hospitality tenant is already committed (or is in negotiation) in a prime ground-floor location of a mixed-use asset. That pre-committed hospitality tenant becomes a de-risking feature of the asset.

In short: the expansion of restaurant chains into non-traditional markets and mixed-use ground-floor CRE space is creating new intersections between hospitality operations and commercial real-estate management — making this a key area of focus for firms that operate at that junction.